Top Ceiling Supplier Leverages SAP C4C to Improve Efficiency

Since its inception in 2005, this company has consistently maintained its role as the leading provider of Sustainable Solutions for the construction industry in the Gulf region. Its unwavering commitment centers on achieving excellence by consistently improving the value it offers to all stakeholders. With a focus on producing and delivering state-of-the-art, lightweight, and eco-friendly gypsum solutions, their dedication is to enhance work and living spaces, making them not only safer and quieter but also more visually appealing.

However, despite its ongoing commitment and dedication, the company faced significant challenges in managing its operations in the absence of a robust Customer Relationship Management (CRM) system.