SAP Emarsys

What is SAP Emarsys?

SAP Emarsys is a cloud-based omnichannel customer engagement platform designed to help retail and B2C industries.

Key features include scalability, customization, integration, and ease of use.

Enables tracking of customer interactions and compares them with a significant statistical model.

Generates precise forecasts for customer contact preferences and identifies the most effective content to elicit a response.

How businesses can leverage SAP Emarsys

The SAP Emarsys platform fits perfectly into the SAP Customer Experience solution.

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Unified Customer Engagement Platform

In order to enhance omnichannel engagement, Emarsys utilizes fully integrated customer engagement systems.

Eliminate silos and unify customer data through open architecture and API.

Increase omnichannel engagement, retention by delivering personalized experiences across multiple channels and devices.

Create a unified view of customers by fully synchronizing data from any source.

Compatible with e-commerce systems like Magento 2.0 and Shopify Plus.

Industry-Specific Strategies

SAP Emarsys allows you to implement industry-specific strategies.

Easily align business objectives with proven strategies.

Industry-specific customer engagement strategies sourced from leading brands.

Achieve measurable business results through data-driven insights.

Provide deep insights across strategic analytics, the customer lifecycle, and operational reports.

Driven by Customer Centric Personalization

SAP Emarsys increases omnichannel customer engagement.

Increases customer interactions across multiple channels and devices, creating seamless engagement.

Strengthens long-term customer relationships through consistent personalized experiences.

Encourages repeat business by delivering tailored touchpoints that boost loyalty.

Delivers customized experiences across various platforms, enhancing user satisfaction.

AI Powered Personalization

SAP Emarsys uses AI and predictive analytics.

Marketing automation personalizes consumer experiences.

SAP Emarsys improves business performance.

Emarsys enables tailored communication across platforms.

Optimized content for email, social media, mobile, web, and direct mail.

Omnichannel Automation

SAP Emarsys is simplified with integrated omnichannel automation.

Simplifies cross-channel execution

Streamlines marketing operations

Optimizes entire customer experience

Optimizes individual channels

Authentic Multi Channel Experiences

Allows you to communicate with your customers in a fully tailored way.

Enables personalized communication with consumers across all platforms, ensuring relevance.

Optimizes content for email, social media, mobile, web, and direct mail to maximize impact.

Ensures consistent, tailored messaging across various channels for a seamless user experience.

Enhances customer engagement by delivering customized content specific to each platform.

Proven insights of SAP Emarsys

25%

increase in Omnichannel Campaigns

53%

quicker campaign launches

60%

more relevant and timely customer relationships.

SAP Emarsys customer engagement platform helps deliver personalized 1:1 experiences across multiple channels and drive business outcomes

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Business benefits of SAP Emarsys customer engagement

SAP Emarsys will allow you to reach out to your customers at the righttime, place and with the right offerings.

Integrated Data Layer
The integrated data layer brings together customer data from various sources, enabling a single, unified view of the customer.
Omnichannel Marketing Execution
Cross-channel execution and omnichannel integrations help deliver seamless, personalized marketing experiences across multiple platforms, such as email, mobile, and social media.
Data-Driven Strategies
Implement Emarsys-powered strategies and tactics to create targeted, data-driven campaigns aligned with your business objectives.
Customer Personalization
Increase customer engagement by using the personalization engine to tailor messages and offers to each individual’s behavior and preferences in real-time.
Automated Lifecycle Management
Streamline customer lifecycle management with automated workflows that guide customers through every stage, from acquisition to retention.
Advanced Analytics & Automation
Boost decision-making with intelligence & analytics while using marketing automation to execute campaigns faster and more efficiently.

Personalization of Customer Engagement platform

Learn more about how personalization fits into our wider Customer Engagement Platform

AI Marketing

Utilize innovative AI marketing automation to personalize every customer interaction.

Personalization

Our Personalization Engine improves engagement and increases conversions by creating personalized campaigns.

Customer Data

Emarsys integrates data with business intelligence and visualization tools to speed up campaign execution.

Omnichannel Marketing

Launch integrated campaigns across channels with speed and agility.

Customer Loyalty

Proactively engage customers and drive retention with personalized loyalty programs.

Strategies and Tactics

Using best-practice customizable and automated marketing campaign templates increases time to value.

Reporting and Analytics

AI-powered analytics bring insightful, revenue-driving marketing.

Marketing Automation

Launch integrated campaigns across channels with speed and agility.

Technology Integration

Accelerate your business results with our vast network of top-notch, certified partners and spur growth.

Frequently asked questions

How does SAP Emarsys integrate with SAP Commerce Cloud? +

SAP Emarsys integrates with SAP Commerce Cloud, enabling personalized shopping experiences by combining customer data and utilizing marketing automation for targeted campaigns.

Can SAP Emarsys work with SAP Sales Cloud to enhance customer engagement? +

SAP Emarsys integrates with SAP Sales Cloud to provide sales teams with actionable insights from marketing campaigns, helping them engage with customers more effectively and improve conversion rates.

How does SAP Emarsys support customer service efforts when integrated with SAP Service Cloud? +

When integrated with SAP Service Cloud, SAP Emarsys improves customer service by providing a unified view of customer interactions across marketing, sales, and service. This helps service teams deliver personalized support, anticipate customer needs, and improve the overall customer experience, leading to higher satisfaction and loyalty.

What are the benefits of using SAP Emarsys for cross-channel marketing? +

SAP Emarsys enables businesses to run cross-channel marketing campaigns across email, SMS, social media, and the web, delivering personalized, real-time experiences. This, combined with data from SAP Commerce Cloud, Sales Cloud, and Service Cloud, helps businesses provide consistent messaging across all channels, increasing customer engagement and retention.

How does SAP Emarsys improve personalization and customer lifecycle management? +

SAP Emarsys leverages AI and machine learning for large-scale personalization, providing tailored messaging based on each customer’s lifecycle stage. It integrates with SAP Commerce Cloud, Sales Cloud, and Service Cloud to deliver targeted automated campaigns that enhance engagement, retention, and lifetime value.

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Everything you need to know about SAP Emarsys Platform

SAP Emarsys Customer Engagement is a tool that enables businesses to track customer interactions with varied channels and web-shops of the business. Visit us to know more!

Throwback to Top Five Innovations in Emarsys from 2021

Organizations have developed varied ways to service clients much better and boost overall customer engagement. Let’s take a look at five of the most notable innovations added by Emarsys in 2021.